I heard on the radio this morning that online shopping on Black Friday was up 30% which doesn’t surprise me! If you are like me and don’t see Black Friday shopping as a fun girls night out or thrill like many others, sitting at home in my PJs making the same purchase is for you! Here are a few tips to make you feel more secure about hitting that purchase button this year.
One of the easiest ways consumers can protect themselves online is to use their common sense and trust their instincts. If a deal or special doesn’t make sense or seems too good to be true, move on.
Before making an online transaction, consumers should verify the physical address and phone number of the online retailer to ensure the seller is legitimate.
Consumers also should know exactly what they are buying and how much it costs. Definitely do some comparison shopping, and don’t forget to factor shipping charges into the cost.
Read product descriptions closely, too, including any fine print. Words such as ‘refurbished,’ ‘vintage’ or ‘closeout,’ may mean the product is in less-than-top condition.
Using a credit card to make online purchases ensures the transactions are covered under the Fair Credit Billing Act, which allows consumers to dispute charges and withhold payment until the creditor investigates. Many credit cards also offer protection if the item is damaged.
Generally, a consumer’s liability for fraudulent charges on a credit card is $50.
Consumers should keep records of transactions, including the product description and price, the online receipt and any other correspondence sent by or received from the seller.
Monitor your credit card statement to make sure there are no mistakes and all the charges listed are ones you made.
If there is a dispute, consumers should initially try to resolve any disputes directly with the seller. If that course of action is not successful, potential shopping fraud can be reported to the Federal Trade Commission (or the state Attorney General ( .
For more tips on how to shop online safely, visit.